uniticket
uniticket case study
case study
Work:
Comprehensive platform for booking flight tickets offering users access to a wide variety of flight options and the best prices through integration with multiple providers like Sabre and Amadeus.
website design
product design
design system
B2C
Industries:
branding
airlines
Comprehensive platform for booking flight tickets offering users access to a wide variety of flight options
Main Challenge
The challenge was to redesign this technical interface into a simple, user-friendly B2C platform for general consumers unfamiliar with complex aviation booking systems.
The client previously operated exclusively in the B2B sector, with a platform designed for industry professionals.
Problems
We decided to take a series of actions that helped us gain more context about the product, the business goals, and how we could improve the user experience with the product, taking into account the needs of both the business and the users.
Exploring creative concepts with early feedback.
Overwhelming Information :(
Pages took too long to load between screens without any animations or loading indicators, causing users to think the platform was unresponsive
Extensive Load Times :(
The initial platform had a complex navigation structure that was difficult for non-specialists to understand, leading to user frustration and drop-offs.
Poor Navigation :(
Exploring creative concepts with early feedback.
Confusing Booking Flow :(
Lack of Mobile Optimization :(
The initial design was not fully responsive, resulting in a poor user experience on mobile devices with elements not displaying correctly.
Solutions & first steps
We decided to take a series of actions that helped us gain more context about the product, the business goals, and how we could improve the user experience with the product, taking into account the needs of both the business and the users.
Helped narrow down the target audience, leading to better-informed design decisions.
Stakeholder interviews
Helped us to strengthen our knowledge of best practices and industry standards. This included competitor analysis, highlighting pros and cons, and understanding features that could be integrated into the new platform.
Conducting thorough market research
Most of the users rated the platform as easy to use in our usability tests.
Heuristic Evaluation
Timeline
The initial stages placed the focus on inventing – or creating - the client's brand, starting with research and determining the art. This stage also involved extensive research into the client’s field, some of which meant gathering large amounts of data.
- Design System
- Handover
- Collaboration With Developers
- Long-Term Consulting and Support
- User Flow Creation
1 week
Deliver
Deliver
- Wireframing
- Prototyping
- Usability Testing
- UI Research
- High-Fidelity Screens
- Design for Mobile
7 weeks
UX/UI Designing
UX/UI Designing
- Stakeholder Interviews,
- Market Research & Competitor Analysis,
- Hypotheses,
- Defining Issues with B2B Interface,
- User Flow Creation
2 weeks
Discovery & Strategy
Discovery & Strategy
Typography & Colors
Carefully selected typography and color schemes are to enhance readability and brand consistency.
The chosen elements were designed to create a visually appealing and cohesive user experience, reflecting Uniticket's brand identity.
The chosen elements were designed to create a visually appealing and cohesive user experience, reflecting Uniticket's brand identity.
Design
Balancing a modern, user-friendly design with the complex functionality of the existing platform was challenging. We succeeded by iterating on designs and testing with real users to ensure usability.
Logical and user-friendly flow.
Well-Thought-Out Structure
Ensuring seamless experience across devices
Responsive Design
Most of the users rated the platform as easy to use in our usability tests.
Intuitive Navigation
Designed for users with little technical knowledge
Focus on Usability
Enhanced search with filters and sorting options
Advanced Search Functionality
Clear Visual Hierarchy
Distinct typography and layout for easy reading
Outcome & Results
A fully designed B2C platform for both desktop and mobile, complete with a comprehensive UI kit and design system for future updates.
We not only met the client’s initial goals but also provided valuable insights and suggestions for enhancing their existing platform, exceeding their expectations.
We not only met the client’s initial goals but also provided valuable insights and suggestions for enhancing their existing platform, exceeding their expectations.
Measurable Results
User testing showed high usability and positive user feedback. While real statistics are pending, initial tests indicate strong user engagement and satisfaction
Most of the users noted that they will likely revisit this website for new purchases.
85%
Revisit Chance
Revisit Chance
All investments in having great design comes back quickly.
7 months
Predicted ROI Period
Predicted ROI Period
All users of current B2B system wished to have the same interface in their daily work.
100%
B2B users’s satisfaction
B2B users’s satisfaction
Most of the users rated the platform as easy to use in our usability tests.
95%
Positive feedback
Positive feedback
“We are extremely pleased with the design provided by Vladimir and his team.
Their professionalism and insightful suggestions have exceeded our expectations. We look forward to continuing our collaboration on future projects.”
Their professionalism and insightful suggestions have exceeded our expectations. We look forward to continuing our collaboration on future projects.”
Armen A.
CEO & Founder at Uniticket