stellar
stellar security
security
Work:
Stellar Security is a Danish provider of next-generation modern technologies focused on enhancing communication and device security with high-end privacy solutions.
usability
design thinking
branding and identity
app design
product design
B2C
Industries:
website design
art direction
ui/ux design
cyber security
Full-time services and support for security applications, encrypted secure smartphones, and a range of privacy-focused apps.
Main Challenge
The existing products and website of Stellar Security suffered from poor branding, unattractive design, lack of usability, and a subpar user experience.
These issues affected the company's ability to gain trust from their target audience and hindered overall brand awareness.
Issues
About 60% of users reported having issues with the core functions of the apps due to various usability related problems.
Users had difficulty accessing products on various devices, impacting usability and accessibility
Poor Accessibility and Responsiveness :(
Inconsistent design across products led to a disconnected user experience, reducing trust.
Inconsistent Visual Identity :(
Users struggled to find features and complete tasks due to a confusing navigation structure.
Confusing Navigation and Layout :(
Solution
We undertook a comprehensive redesign of Stellar Security's products, website, and overall branding.
This involved creating a consistent, professional, and visually appealing design language, improving usability, and ensuring all interfaces were intuitive and user-friendly.
This involved creating a consistent, professional, and visually appealing design language, improving usability, and ensuring all interfaces were intuitive and user-friendly.
The redesign aimed to elevate the brand's perception and enhance the user experience.
Design Process
Our design process was nearly identical for every and each product, included several key stages:
Throughout the process, we often took on the role of Product Owner, filling gaps in the client's brief with our own ideas and ensuring alignment with their budget and technical capabilities.
Analyzing competitors and identifying opportunities for improvement.
Market Research
Engaging with the client to understand their needs and goals.
Stakeholder Interviews
Assessing the existing design, usability, and overall user experience of the products and website.
Evaluation of Products' Current State
Mapping out the user journey to ensure a seamless experience. This involved creating user flow diagrams to visualize interactions and identify any potential issues.
User Flow
Creating low-fidelity prototypes to outline the basic structure and layout. This step focused on functionality and user experience, allowing for easy iteration and refinement.
Wireframing
Creating low-fidelity prototypes to outline the basic structure and layout. This step focused on functionality and user experience, allowing for easy iteration and refinement.
Testing
Creating low-fidelity prototypes to outline the basic structure and layout. This step focused on functionality and user experience, allowing for easy iteration and refinement.
Design
Defining user needs and goals, helping us understand what users aim to achieve with the products.
Jobs To Be Done Framework
Final Design
The final design is significantly improved, with a cohesive and attractive aesthetic that is consistent across all products.
Key features include enhanced usability, a distinguishable design language, and increased brand awareness.
Key features include enhanced usability, a distinguishable design language, and increased brand awareness.
The design is intuitive and user-centric, making the interfaces easier to navigate and more engaging.
Product Showcase
The redesign project completely revamped Stellar Security’s apps and website.
We focused on making each product look consistent and professional, improving usability, and matching the new branding.
Stellar Website
A complete redesign of their website, including landing pages for all products.
Stellar Website
Ecommerce portal for buying products and subscriptions with a streamlined user interface.
Measurable Results
The client has reported substantial increases in sales and brand awareness. The feedback from users has been overwhelmingly positive, with many praising the new styling and improved usability.
The business now appears more professional and world-class in the eyes of customers, and the user experience has been significantly enhanced.
All investments in having great design comes back quickly.
- 20%
Spendings on Sales
Spendings on Sales
All users of current B2B system wished to have the same interface in their daily work.
+ 62%
Revenue Growth
Revenue Growth
Most of the users rated the platform as easy to use in our usability tests.
>25%
User Base increase
User Base increase
“Expertise in understanding our needs and translating them into intuitive user-friendly interfaces was remarkable.”
Armen A.
CEO & Founder at Uniticket